A discussion with Matthew Ifield’s manager, Jade from One Louder, and Matthew’s promoter in India, Roydon Bangera from Skillbox, unpacking the strategy behind building an audience in India from Australia.
The conversation steps through real examples of identifying the market, building a local team, releasing music, touring and converting online momentum into a genuine audience. Jade will speak to the management and campaign strategy behind the project, while Roydon, whose company Skillbox has worked with artists including Glass Beams, Ocean Alley and The Paper Kites, will provide insight into the realities of building audiences and touring within the Indian market.
