Rose Riddell is Head of Content & Audience at Laneway Festival, where she leads content and digital strategy across the festival’s Australia and New Zealand tour. Working closely across the wider marketing campaign, she focuses on engaging young audiences through social-first, platform-native storytelling. Her work has helped drive culturally relevant campaigns that translate into real-world impact, from audience growth to sold-out shows.
Industry Guest
Rose Riddell
Laneway Festival - Head of Content & Audience
