Jim Hennessy is Head of Marketing at Untitled Group, Australia’s largest independently owned music and events company. With a passion for building communities around music and culture, Jim has been instrumental in delivering campaigns and experiences for some of the country’s most acclaimed festivals and live events like Beyond the Valley, Pitch Music and Arts, The Wool Store, Ability Fest, Wildlands plus many more.
At BIGSOUND, Jim brings his perspective on the future of live experiences, the role of marketing in festival + touring culture, and the importance of authentic storytelling in building lasting audience relationships.
