Nikki Wishart

Nikki is a Music Curator at QSIC, where she leads music strategy for global brands like 7-Eleven, McDonald’s and Coles Liquor. With a background in performance, branding and design, she brings a unique creative and analytical lens to how sound shapes customer behaviour and brand identity. Nikki is a vocal advocate for the role of music in commercial environments - pushing the conversation beyond playlists to consider impact, intention and cultural relevance. She’s passionate about building music experiences that are strategic, engaging and grounded in data, and believes great curation starts with deep listening - to both people and context.