With over 20 years of experience in China, I'm equal parts music executive and brand strategist. I've helped Warner Music Group, Fender, 88rising Lenovo, BYD and a diverse roster of platinum and touring artists excel in China by planning and executing omni-channel strategies built out of a deep understanding of the Chinese digital, commercial and experiential ecosystem.
Industry Guest
Jonathan Heeter
CA, United States
Middle8 - CEO, Co-Founder
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