Sophie Kirov

Sophie Kirov is the founder of Lost Motel, a boutique touring and festival company delivering high-impact artist relations, backstage operations, and international tour logistics across the live music industry. With 20 years of experience in global touring, she brings a grounded, human-first approach to managing complex live environments—an ethos that also underpins her work as co-creator of Banish Burnout: a practical, science-backed initiative supporting creative professionals in sustaining wellbeing in high-pressure roles. Her work sits at the intersection of operational clarity, care for people, and long-term cultural change in live music.